Volcano Coffee Works
Rebrand concept work for Volcano Coffee Works. The new brand emphasises their commitment to sustainability, ethical sourcing, and premium quality. It features a refined monochrome colour palette, inspired by earth and nature, which reflects the company’s deep connection to the environment. Volcano sources its coffee beans from responsibly managed farms, ensuring fair wages for farmers and environmentally friendly practices. The brand’s rugged yet minimalist aesthetic echoes its focus on delivering premium coffee while maintaining a strong sense of responsibility toward both people and the planet.
Role
Brand design/concept
Design guidelines
Packaging
Art direction
Digital design
Printed collateral
Striking monochrome packaging was used to visually cut through crowded shelves - earth-driven, refined and premium, to create a bold, confident look that feels distinctly different from conventional coffee brands and clearly sets Volcano Coffee Works apart from its competitors.
A cohesive suite of out-of-home, digital, print, and internal communications expresses the brand’s earth-rooted values - refined, minimal, and premium. The visual language celebrates Volcano’s ethical sourcing and sustainability, while transporting the audience to the farms, landscapes, and people behind Volcano Coffee Works’ exceptional coffee.
